Top 20 pharma company Boehringer Ingelheim: product managing the new web platform

White tablets scattered on a blue background

The client

Boehringer Ingelheim is in the top 20 largest pharma organisations in the world. It is over 150 years old, employing over 50,000 people. BI runs over 8,000 web pages across multiple regions. Each site has a differing variety of regulatory, regional and accessibility needs.

We engaged PlusProduct initially to consult, and then to product manage the launch of our new global web platform.

We have been so pleased with the outcomes that we have now engaged PlusProduct for additional transformation in our regional teams.

Sierra Towers, VP, Boehringer Ingelheim

The challenge

Boehringer Ingelheim launched a multi-million Euro project to build a platform which could respond and scale to this challenge. Running a platform at this scale also required new ways of working.

As part of this wider project, PlusProduct was asked to support the product team with building an effective approach to managing the system. PlusProduct also worked with the cross-functional stakeholders and the leadership team in building new ways of working.

The pharma industry has unique regulatory challenges. It also has a huge responsibility for web accessibility and usability: many patients are an older generation, less tech savvy, and often needing robust accessibility and usability support.

It was a pleasure working with BI as they make thought-leading changes around their web experiences.

Matt Stone, Director, PlusProduct Ltd

Delivered value

Strategy

  • Audit of working environments and relationships
  • Cross-functional product goal setting
  • Consulting on omnichannel strategy

Product management

  • Overseeing launch and scale-out of new web platform
  • Providing an interim product manager
  • Consulting on data platform launch

Training and coaching

  • Coaching of global product leader
  • Coaching with product managers and owners
  • Coaching of cross-functional teams

Outcomes

  • Adoption of new platform, with the potential to save millions of dollars by completion of roll-out
  • Upskilled product leaders and product team
  • Improved user-centricity, outcome culture and iterative roadmaps
Next case studyThe Red Cross, COVID-19 and the government: a PlusProduct case studyBook a call